Audi F1 campaign

Client

Audi georgia

Timeline

two week

Service

AI visualisation

WEbsite

AI visual generation · AI cinematography ·  3d · product design · branding · 3D animation
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AI visual generation · AI cinematography ·  3d · product design · branding · 3D animation
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AI visual generation · AI cinematography ·  3d · product design · branding · 3D animation
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AI visual generation · AI cinematography ·  3d · product design · branding · 3D animation
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AI visual generation · AI cinematography ·  3d · product design · branding · 3D animation
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AI visual generation · AI cinematography ·  3d · product design · branding · 3D animation
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AI visual generation · AI cinematography ·  3d · product design · branding · 3D animation
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AI visual generation · AI cinematography ·  3d · product design · branding · 3D animation
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AI visual generation · AI cinematography ·  3d · product design · branding · 3D animation
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AI visual generation · AI cinematography ·  3d · product design · branding · 3D animation
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AI visual generation · AI cinematography ·  3d · product design · branding · 3D animation
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AI visual generation · AI cinematography ·  3d · product design · branding · 3D animation
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AI visual generation · AI cinematography ·  3d · product design · branding · 3D animation
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AI visual generation · AI cinematography ·  3d · product design · branding · 3D animation
AI visual generation · AI cinematography ·  3d · product design · branding · 3D animation
AI visual generation · AI cinematography ·  3d · product design · branding · 3D animation
AI visual generation · AI cinematography ·  3d · product design · branding · 3D animation
Audi F1 campaign
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audi f1

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Challenge

Announce two major highlights in one campaign: Audi enters Formula 1 in 2026 and the spotlight on the GTRS e-tron. Keep it distinctly Audi—high-performance, futuristic, and premium. The creative should feel like a genuine motorsport event, not just atypical product showcase.

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Goal

  1. Communicate the 2026 F1 entry swiftly and clearly.
  2. Create buzz for the GTRS e-tron while highlighting the full lineup (Avant, Q5).
  3. Develop stunning race visuals and a video that feel cinematic, fast, and brand-safe.
  4. Keep the Audi F1 bolid and all car models uniformacross shots and platforms.

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Solution

I created a pure race narrative featuring the Audi F1 bolid. The GTRS e-tron, Avant, and Q5 raced head-to-head on track. Audi's performance shone through hero passes and high-speed moments, linking motorsport ambition with the road lineup.

After generating sequences with AI, I edited and finalised the video in After Effects. This included compositing, timing, and polish. I also created the sound effects and music to enhance the film's premium feel.

Production stack (AI + post):

  • Higgsfield AI
  • Google Veo 3
  • Kling 3.1
  • Grok Imagine
  • Adobe After Effects (edit, compositing, final output + sound + music)

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