Audi F1 campaign

audi f1
Challenge
Announce two major highlights in one campaign: Audi enters Formula 1 in 2026 and the spotlight on the GTRS e-tron. Keep it distinctly Audi—high-performance, futuristic, and premium. The creative should feel like a genuine motorsport event, not just atypical product showcase.
Goal
- Communicate the 2026 F1 entry swiftly and clearly.
- Create buzz for the GTRS e-tron while highlighting the full lineup (Avant, Q5).
- Develop stunning race visuals and a video that feel cinematic, fast, and brand-safe.
- Keep the Audi F1 bolid and all car models uniformacross shots and platforms.
Solution
I created a pure race narrative featuring the Audi F1 bolid. The GTRS e-tron, Avant, and Q5 raced head-to-head on track. Audi's performance shone through hero passes and high-speed moments, linking motorsport ambition with the road lineup.
After generating sequences with AI, I edited and finalised the video in After Effects. This included compositing, timing, and polish. I also created the sound effects and music to enhance the film's premium feel.
Production stack (AI + post):
- Higgsfield AI
- Google Veo 3
- Kling 3.1
- Grok Imagine
- Adobe After Effects (edit, compositing, final output + sound + music)







