KIA toy box

Kia and TBC Bank teamed up to promote a limited-time sale across Kia’s key models. The hard part wasn’t “announcing a discount” — it was making a bank + car offer feel exciting, premium, and instantly understandable in a crowded feed, while keeping brand trust (no gimmicky promo vibe).

‍

1. Stop the scroll with a surprising visual that grabs attention in 1–2 seconds.
2. Communicate the offer quickly (the sale numbers must be clear and easy to read).
3. Keep it premium and brand-safe for both Kia and TBC.

1. Create a repeatable system for four models without making the campaign look the same.
2. Provide visuals that feel “real” enough to encourage comments and shares, not just clicks.

‍

The campaign turned a standard promo into a collectible-product moment: the toy-box concept made the offer instantly clear, the real-world scale created strong scroll-stopping contrast, and the consistent Kia/TBC packaging system kept everything premium and cohesive—driving Reaction Rate +503%, ROAS +33%, and CPM −45%. Produced using ChatGPT, Stable Diffusion, OpenArt (model training), Flux AI, and Photoshop Generative Fill.

‍